3 Tips on a Successful Business Strategy

Success in the world of business never happens overnight. Even when it seems to have come out of nowhere, you can bet on one thing every single time. It’s that a careful strategy has been implemented and executed behind the scenes to make it what it is. In very simple terms, a successful business is really not far off from a well-oiled machine that is well run by everyone involved. Any successful business has a carefully crafted strategy at the centre of its operations. However, it is important to remain sober on the reality of any strategy since it can never be 100% effective. Sometimes it is a case poor execution or simply bad luck. Nevertheless, all successful business establishment abide by a successful business plan and we have assembled a few helpful tips that can be incorporated into yours.

1.      Engagement

Over half of the existing companies have their strategic decisions made by the senior collective of officials. The formal process is only favoured by a fifth or so of all companies. Coming up with a plan is an ongoing process that must always stay ahead of current events. And it requires input from every sector of employment to maximize effectiveness.

Including the intuition of the staff not only assists them in their individual aspirations as achievers but also aids in the collective progress of the establishment. As it is ultimately the employees who will be executing the plan, they will be able to provide valuable insight from their end on various problems and solutions. And in doing so, they could better understand their work situation and better adjust themselves while staying productive. You know your strategy is going to work when you have the full backing of your workforce behind you.

2.      Communication

Plans do not work if anyone involved in them is operating in the dark. Make sure there is a reliable and effective line of communication between both poles of the corporate hierarchy. Every employee needs to be informed. One of the most successful methods of maintaining communication is in combining the bottom-up and top-down methods. Bottom-up is described as communication between every employment sector to update them on the strategy being implemented, including their role in it. They will then relate their own feedback and suggestions through surveys, meetings, etc.

Then comes the top-down communication where the senior officials will relate the strategy to employees, explaining to them how their participation is necessary, and how to execute it properly.

3.      Innovation

Innovation is an equal server of success as it is with failure. But it is a key element of the strategic planning process. No matter the odds, you should never be crippled by the fear of trying a new approach. Or, at the very least, voicing it with your colleagues and seeing what can be done about it. Incorporating multiple innovatively thinking employees into a strategy usually means putting some teams of creative minds together. Then investing funds in each of so they can take initiatives and observe the results. However, that also means taking into account the traditional methods of organization, which may not be compatible with new ideas and thus rendering them failures. So it is not just the idea but an effective way of managing that must also be developed.


Get these few tips right and chances are, you will come up with a killer strategy that keeps your employees happy and has your business booming

About the author

Oliver Revilo